Empire Life
The Empire Life Insurance company provides services such as Life Insurance, Life Insurance Investments, and Group benefits to their customers.
CLIENT
Empire Life
SERVICE PROVIDED
UX Audit
TIMELINE
4 Weeks
When Empire Life approached us, their existing designs lacked necessary development-ready components such as missing information, success-error states, and other crucial elements in user flow.
Their brand felt outdated, and their website didn’t reflect what they stood for. The company was ready to scale and needed a digital presence that matched their ambition.
We started focusing on how we might improve design elements and fix UI and UX flow gap to improve overall app experience.
an evolved color palette, and a typographic system designed for clarity and authority. Simultaneously,
we rebuilt their website from the ground up. Our design emphasized simplicity and performance, with interactive modules that explained complex features in a way that felt natural and digestible to users.
Outcome
The project successfully transformed the Empire Life Group Benefits app design from a visually appealing but technically incomplete state to a highly usable and robust platform ready for engineering:
Improved Usability: By addressing UX flow gaps and accessibility issues, the app now offers a simple, fast, and easy benefits experience at the user's fingertips.
Development Readiness: The incorporation of missing development-ready components (like error states and full screen flows) ensured a smoother, more efficient handoff to the development team, drastically reducing potential engineering delays.
Modernized Service: Successfully laid the foundation for the new core feature, empowering customers to access and manage their group benefits and submit claims entirely through their mobile devices.
